EMPLOYMENT
UNDER ARMOUR:
Global Creative Lead: September 2022 - May 2024
Works closely along side Creative Directors, Senior Creative Leads and other Graphic Designers to create a cohesive and engaging marketing assets. Helps create style guides, shot lists and pull swipe for upcoming campaigns. Art directs overall design concepts for current category for the season to then be the guide for all marketing globally. Helping push the new line for on and off field line for the company. Taking my knowledge of fast fashion to guide UA relevant to a younger audience overall.
https://www.underarmour.com/en-us/
BELLA+CANVAS:
Senior Graphic Designer: September 2020 - September 2022
Worked closely with the Art Director to create concepts for campagins both for graphics and editorial. Worked on emails for both wholesale and retail and any/all projects that were needed. Handled the yearly “What’s New Book” which showcases all product for the upcoming year. Casted models, assisted Art Director on set, helped with style outs and shot/arragened flatlays. Helped concept, design and style the new brick and mortar stores on Rodeo Drive and at Fashion Island. Stepped in as temp Art Director when ours went on leave. Helped organize shoots including casting, scouting, swipe pulls and helping director video and photo onset.
WHOLESALE: https://www.bellacanvas.com/
RETAIL: https://shop.bellacanvas.com/
BB DAKOTA/STEVE MADDEN:
Art Director: October 2018 - July 2020
Leading all creative assets from concept to completion. Works closely with Creative Director and Merchandising Manager to decide all upcoming campaigns and photoshoots. Directs 4 quarterly shoots with the social media team. Day to day duties include designing emails, homepages, logos (including collaborating with our new partener Steve Madden), trim pages, digital and printed lookbooks, and any other needs. Creates and manages Basecamp assignments for all of the digital marketing and ecomm team. to ensure deadlines are met.
https://www.stevemadden.com/collections/sm-apparel
REVOLVE CLOTHING:
Graphic Designer: May 2015 - October 2018
- Creating relevant and brand cohesive homepage layouts, mobile graphics and emails for REVOLVE Women, REVOLVE Men, FORWARD Women, and FORWARD Men.
- Slicing, uploading and coding content with a CMS generator and Exact Target for email scheduling.
- Preparing HTML ready files for delivery to the UX/UI department for final coding depending on project.
- Designing print ready collateral including invitations, booklets, signage, as well as geofilters
- Laying out trim packages for hangtags and lables.
- Working with marketing team, Creative Director and Art Director to create print and web collateral.
http://www.revolveclothing.com/
BB DAKOTA:
Senior Graphic Designer: January 2013 - May 2015
- Designing all collateral: lifestyle & product lookbooks, catalogs, flyers, and business
cards.
- Creating engaging imagery for social media, website, and web ads.
- Photoshopping images for internal and commercial use.
- Designing all trim packages for hangtags and lables.
- Textile pattern design & embroidery layout design. Designing art for graphic tees.
- Sketching bodies for catalogs and SMUs.
- Designing large scale art for tradeshow booths.
- Assisting on photoshoots as well as behind the scenes photography.
http://bbdakota.com/itsonlyfashion/
PROJECT 7:
Graphic Designer: January 2012 - January 2013
- Designed packaging layout for water bottles, gum, and mint containers.
- Worked along side Creative Director to rebrand/refresh the brand. Designed new
and innovative concepts for repackaging. Helped creative interactive marketing
strategies for upcoming campaigns.
- Internal photography of product and for campaigns.
HURLEY:
Creative Designer: August 2011 - December 2011
Creative Design Intern: June 2011 - August 2011
- Worked with large accounts and direct with vendors to create displays: windows,
shadow boxes, large scale wall murals, and van/car wraps.
- Helped create/design YC lookbooks.
- Designed collateral for events, tradeshows, and in store usage.
EDUCATION
LAGUNA COLLEGE OF ART + DESIGN
Bachelor of Fine Arts - Graphic Design
Fall 2007-Graduated in 2011
SKILLS
From creative/conceptual brainstorming to art direction to final execution, I enjoy every step of the process.
PROFICIENT:
Adobe Illustrator, Adobe InDesign, Abode Photoshop, Microsoft Office Suite
KNOWLEDGE:
HTML, CMS generator, Klaviyo, Bynder, Asana, Basecamp, and Exact Target