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amanda mcmahon

  • Work
  • RESUME
  • About
  • CONTACT

EMPLOYMENT

REVOLVE CLOTHING:
Graphic Designer: November 2025 - Present

Responsible for creating brand-aligned homepage layouts, mobile graphics, and email designs across REVOLVE Women, REVOLVE Man, FWRD Women, and FWRD Man. Collaborated closely with the Senior Designer to execute daily homepage updates, with REVOLVE Women as the primary focus. Served as the go-to designer for homepage graphic-only features, leading both creative direction and execution.

https://www.revolve.com/

FiGPiN:
Art Director: December 2024 - November 2025

Led the creative direction of the brand to establish stronger visual cohesion and drive exceptional sales growth. Collaborated with high-profile licensors including Disney, Lucasfilm, Sanrio, Warner Bros., TOEI, and others to ensure brand alignment and creative excellence. Managed a team of 9 artistsby assigning projects, overseeing workflow, and ensuring all deadlines were met for timely production delivery. Designed licensed enamel pins based on provided artwork. Worked cross-functionally with executive leadership, Marketing, Production, and Sales to align creative strategy with business objectives.

https://figpin.com/

MATTEL, INC.:
Freelance Graphic Designer: October 2024 - February 2025

Collaborated with both the Mattel Creations and Barbie teams to provide creative and strategic support across various initiatives. Contributed to high-impact projects including presentation decks, updated brand guidelines, and a reimagined vision roadmap for the upcoming three quarters. Conducted in-depth research and developed a historical product presentation to support brand storytelling and internal strategy alignment.

https://shop.mattel.com/

TURNING POINT BRANDS:
Freelance Graphic Designer: June 2024 - February 2025

Provided design support across multiple brands, including Zig Zag and FRE, contributing to a wide range of creative initiatives. Designed apparel for social media influencers and musicians for both daily seeding and high-profile events such as Rolling Loud. Scope of work included packaging, digital assets, point-of-purchase displays, sales sheets, and festival gifting collateral. Additionally served as Creative Director for a new product line launching later this year, overseeing concept through execution.

https://www.turningpointbrands.com/home/default.aspx

UNDER ARMOUR:
Global Creative Lead: September 2022 - May 2024

Led digital art direction for global marketing initiatives across seasons, ensuring cohesive design execution for both mobile and desktop platforms. Collaborated daily with cross-functional teams including copywriters, developers, project managers, and external agencies to maintain brand alignment and meet strategic goals. Designed comprehensive style guides for partner use, contributed to campaign ideation with Creative Directors, sourced inspiration, and developed pitch decks for VP-level presentations and approvals. Worked closely with senior creatives and graphic designers to craft innovative, story-driven designs. Leveraged knowledge of fast fashion to drive creative direction for both on-field and off-field product lines. (Remote)

https://www.underarmour.com/en-us/

BELLA+CANVAS:
Senior Graphic Designer: September 2020 - September 2022

Collaborated closely with the Art Director to develop concepts for both web campaigns and editorial print materials. Designed email marketing assets for wholesale and retail audiences, often managing projects with tight turnaround times. Led the design and production of the annual “What’s New Book,” a comprehensive showcase of upcoming product lines. Supported art direction on set, including model casting, style outs, and flatlay photography. Contributed to the concepting, design, and visual styling of new brick-and-mortar retail spaces, including flagship locations on Rodeo Drive and at Fashion Island.

WHOLESALE: https://www.bellacanvas.com/

RETAIL: https://shop.bellacanvas.com/

BB DAKOTA/STEVE MADDEN:
Art Director: October 2018 - July 2020

Spearheaded all creative asset development from concept through completion, collaborating closely with the Creative Director and Merchandising Manager to plan seasonal campaigns and photoshoots. Art directed four quarterly shoots in partnership with the social media team, featuring top influencers to elevate brand visibility. Managed day-to-day design tasks including email marketing, homepages, logos (notably in collaboration with new partner Steve Madden), trim pages, digital and printed lookbooks, and additional creative needs. Oversaw project workflow by creating and managing assignments in Basecamp for the digital marketing and e-commerce teams, ensuring deadlines were consistently met.

https://www.stevemadden.com/collections/sm-apparel

REVOLVE CLOTHING:
Graphic Designer: May 2015 - October 2018

Responsible for creating brand-aligned homepage layouts, mobile graphics, and email designs across REVOLVE Women, REVOLVE Man, FWRD Women, and FWRD Man. Collaborated closely with the Senior Designer to execute daily homepage updates, with REVOLVE Women as the primary focus. Served as the go-to designer for homepage graphic-only features, leading both creative direction and execution. Handled all asset prep and coding to ensure content went live accurately and on schedule.

https://www.revolve.com/

BB DAKOTA:
Senior Graphic Designer: January 2013 -  May 2015

Designed and produced a wide range of brand collateral, including lifestyle and product lookbooks, catalogs, flyers, business cards, social media content, homepage updates, web ads, email layouts, trade show booth artwork, textile patterns, embroidery layouts, and trim packages (e.g., hang tags). Collaborated closely with the Creative Director and copywriter to ensure cohesive brand messaging and design execution. Supported photoshoots by assisting with photography, photo editing, and directing flat lay compositions for commercial use.

http://bbdakota.com/itsonlyfashion/

PROJECT 7 (now JOYRIDE):
Graphic Designer: January 2012 -  January 2013

- Designed packaging layout for water bottles, gum, and mint containers. 
- Worked along side Creative Director to rebrand/refresh the brand. Designed new   
  and innovative concepts for repackaging.  Helped creative interactive marketing
  strategies for upcoming campaigns. 
- Internal photography of product and for campaigns.

https://www.joyridesweets.com/

HURLEY:
Creative Designer: August 2011 -  December 2011
Creative Design Intern: June 2011 - August 2011

- Worked with large accounts and direct with vendors to create displays: windows, 
  shadow boxes, large scale wall murals, and van/car wraps.
- Helped create/design YC lookbooks. 
- Designed collateral for events, tradeshows, and in store usage.

http://www.hurley.com/

EDUCATION

LAGUNA COLLEGE OF ART + DESIGN
Bachelor of Fine Arts - Graphic Design
Fall 2007-Graduated in 2011

SKILLS

From creative/conceptual brainstorming to art direction to final execution, I enjoy every step of the process.

PROFICIENT: 
Adobe Illustrator, Adobe InDesign, Abode Photoshop, Figma, Microsoft Office Suite

KNOWLEDGE: 
HTML, CMS generator, Klaviyo, Asana, Basecamp, and Exact Target

 

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